Infinite Putter Launch
Wilson Sporting Goods Co.
The 2024 Infinite putters, boasting a moderate facelift to the previous generation, feature a two-toned black PVD finish and a double-milled face. The visual design language has also been refined, much like the Staff Model putters that were released in 2023. The simplified Shield mark complements the singular Wilson script on the back of each putter, another step towards showcasing the company’s commitment to breaking free from the self-imposed, boxed-set value stream.
As a Bucktown owner, I wanted to maintain the putters’ pristine visuals and emphasize the quiet confidence they provide on the green, rather than the louder visual styles favored by most competing OEMs.
wilson.com
collaborators
Marketing Markus McCaine, Alec Rosenbaum
Project Manager Molly Pike
Art Direction Jen Braier, Mike Marich
Design Mike Marich
Copy Kevin Granato
Photography Drew Meredith
Retouching Nic Campa