Staff Model RB Utility Launch

Wilson Sporting Goods Co.

With the launch of the Staff Model RB Utility in June 2024, the entire Staff Model lineup is now complete. Based on feedback from Wilson Advisory Staff Members Padraig Harrington and Kevin Kisner, these irons are designed for skilled players who want more versatility and control compared to hybrids. Just as these clubs adhere to the updated Staff Model design language and the simplified shield mark, we kept the RB assets looking clean, crisp, and green, similar to other Staff Model visuals that were released earlier this year.

wilson.com

collaborators

Marketing Markus McCaine, Alessandra Ladd
Project Manager Molly Pike
Art Direction Jen Braier, Mike Marich
Design Mike Marich
Copy Sarah Robinson
Photography Drew Meredith
Retouching Nic Campa

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visual assets