Staff Model Wedge ZM Launch

The new Staff Model ZM Wedges, introduced in 2024, marked a significant departure from Wilson Golf’s previous wedge offerings. With a range of degrees and bounce options, the company could now provide a more comprehensive range of wedges to complete any golfer’s bag. Additionally, the design featured deeper grooves and a high-tech garnet face blast, offering enhanced control and spin regardless of the location, condition, or lie of the ball.

This was the first campaign I had the privilege of conceptualizing and executing from start to finish, alongside our Art Director and Copywriter. One of the key headlines we gravitated towards was “Control the Chaos,” and we explored multiple ideas of how to visually represent the contrast between a player’s mental state and the impact of their swing.

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